"Let's go see Morty. He's cool," says Louise. We walk into Morty's office. He's meeting with an old guy in a suit. "Morty, Mario, I'd like you to meet the new Communications Manager, Jill Price."
Both stand and shake hands with me. Morty says, "Mario is the day shift manager in slots. He's got thirty years in the business."
"Nice to meet you," I say, shaking Mario's hand.
"How do you know," says Mario. "We just met."
"Well, your pants are dry and you're not drooling," I say. "Figure you're doing alright for an old guy."
Morty bursts out laughing while Louise looks shocked. Mario grins and says, "Oh, a comedian, uh? Maybe we oughta hand you a microphone."
Oh right, like your dick would be the size of a microphone. "Sure, Mario," I tell him. "More like a stubby pencil with one of those fat, pink erasers."
Morty cracks up again as Mario's grin widens. Louise asks what we're talking about. Morty says, "Leave Jill here, Louise. Mario and I'll take care of her."
Louise looks at us dubiously.
"Thanks for bringing her by," says Morty. After Louise nods and leaves, Morty says, "Please sit down, Jill. What do you think of Doc's Place so far?"
"Your bench strength in finance and HR sucks," I say in reply. As Morty and Mario laugh out loud, I add, "You're the first people I've met in any revenue-producing capacity."
"Seriously, Jill, we'd like you to take a look at Doc's fiftieth next year," says Morty.
Look at him. "Doc's Place opened in 1935?" I ask.
"July," says Mario.
"Hmm," I say, sitting back, thinking. Fifty years in any business is a big deal but in the US casino business, it's a historical milestone. Imagine a retrospective with archival-patina photos comparing modern-day shots. Interview some old-timers about the early days. Nah, seems boring. Ask, "What's Marketing's plan?"
"Nothing," says Mario.
"Bullshit," I say.
Mario shrugs. Morty looks at me and says, "Slot Operations has come up with events for people once they get here. We need to get them here. We also need help to boost morale and commitment among the employees so those people receive a friendly, enthusiastic reception."
"Show me," I say. We spend an hour looking at planned events in Slots. Morty calls Glenn Tyler, Director of Table Game Operations. They discuss some of their plans: new uniforms, remodeling, a historic automobile and live Old West characters out front, restaurant deals and cooperative arrangements with local motels. They tell me what they really want to revive among their loyal customers is the winning fever of the fifties and sixties when Doc's Place made all its money.
Tell them I'll research a retrospective series and get back to them.
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